Jacinta D'Souza
Bangalore, June 18 : With more and more diners yearning for a break from the urban bustle, theme-restaurants with out-of-the box offering in terms of ambience, cuisine and decor are gaining acceptance.
Now one could chug down timelines and enjoy some 'burrakhanna' of the British Raj, seated in a pullman styled 1850's railway-coach dining restaurant "Sahib Sind Sultan (SSS)", or one could go back to the spartan rock-age interior of "Guhantara", a cave resort.
Food connoisseurs can also have a pick of enjoying flavours from the Chinese woks at "Aromas of China" or usher in a celebratory mood of a wedding at "Jalsa", a restaurant.
"Eating out is no longer just about food but involves the entire experience of enjoying it", says Babita Jayaram, Marketing Vice President of BJN group, a leading player running a popular chain of theme restaurants in the country.
"Theme restaurants are doing well", said Priyanka, the entrepreneur behind the food portal, "Hungry Zone".
Good cuisine is a must and if blended with a good theme, a well-researched decor and overall ambience that enhances the eating experience, there is little reason for these players not to hope to see a full table, says Priyanka.
"One reason we are doing well today is because our customers are well travelled and are discerning about where they go out to dine", says Babita. Ze
12:40 AM
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