Zeack News

Mumbai, Jun 18 : Shiv Sena today launched 'Shiv Vada', its version of the common man's burger, and plans to take the snacks on global platform.

"We are taking the Shiv Vada as a brand on global level, just like McDonalds," Sena executive president Uddhav Thackeray said after the launch function at Sena Bhawan in central Mumbai this evening.



The initiative is being seen as an attempt by the saffron party, which popularised the 'vada pav', staple diet of many a Mumbaikar, four decades ago, to establish rapport with the 'Marathi manoos', whose tilt in favour of Sena offshoot MNS, cost the party dearly in recent Lok Sabha polls.



"In foreign countries, burger is available 24-hours. Why can't vada pav be also available similarly," Uddhav said.



The party, which has started a cooperative to encourage Marathi entrepreneurs, showcases 'Shiv Vada' as its first project under the new initiative, sources said.



To begin with, 25 Shiv Vada stalls would be operational in the city, they said. Ze